Instagram Post Ideas for Food Bloggers
As a Southern food blogger, Instagram is my go-to social media platform for sharing pretty photos, my favorite recipes, and other content (you can follow me here!). It’s a great platform for inspiring new ideas and engaging with other food bloggers from around the world. But sometimes, even the most creative bloggers run out of Instagram post ideas.
I know how challenging it can be to consistently create good content for Instagram—key word there being “consistently.” It’s not enough to just create pretty content. It has to be interesting, authentic, and eye-catching so it’ll resonate with your audience. On top of all that, it’s got to drive them to leave a comment, share, or save your post. And on top of that, we’ve got to deliver value often enough so your audience keeps coming back, and bringing their friends with ’em.
Instagrammin’ ain’t easy, y’all.
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Despite all that, it’s important to remember to not overthink it. Content doesn’t have to be complicated. The more we think about it, the less authentic it becomes, and we all know the value of being authentic on Instagram these days. Additionally, the image or video is only part of your post; the caption is an opportunity to expand upon your story, to teach your followers something new, to share a recipe, to encourage them to try something new. So don’t forget you have that space to play with, too!
While a lot of coaches and consultants recommend posting to Instagram every day, that’s a lot of Instagram post ideas to plan and write—especially high-quality posts. Sure, it breeds consistency and helps build your audience, but it’s also mentally exhausting and can drain your creativity pretty fast. I’ve done 30-day Instagram challenges where I posted every day for 30 days. I’ve had weeks in which I posted five days a week, consistently. I’ve also had weeks when I posted three or four days a week and been just as happy.
My point is, find what works for you, whether it’s posting to Instagram every day, five days a week, or two days a week. Whatever you decide to do, you still need creative content to attract and engage your ideal audience and followers.
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Fortunately, as food bloggers, there are a lot of different things we can post, a lot of different angles we can take, and so much value we can provide our audience so they keep coming back!
Here are more than 30 Instagram post ideas for food bloggers you can post today.
I hope these ideas bring you some inspiration when you need it!
- Your go-to breakfast (during the week and/or on the weekends)
- Your go-to lunch for work
- Your go-to weeknight dinner
- Favorite date night dinner
- Your favorite cocktail to make at home
- How do you drink your coffee?
- Your favorite local coffee shop
- Your favorite place to #treatyourself
- Favorite party-pleasing recipe
- The first legal drink you bought when you turned 21
- An easy cocktail recipe
- An easy side dish
- Your favorite seasonal fruits and/or veggies
- Your most recent bake
- Ingredients for a recent recipe
- Ingredients you’re experimenting with lately
- Best dinner you ever made
- Guilty pleasure snack
- Your favorite “cheat” meal
- Favorite food growing up (a great #tbt!)
- Meal prepping routine
- One food you can’t stand and why
- A dish or recipe you’ve always wanted to try
- A dish or recipe that failed, and what you learned from it
- Are you a salty or sweet person?
- One item that’s always in your fridge or pantry
- Your go-to kitchen tools and gadgets
- Your cookbook collection
- What’s your biggest challenge in the kitchen?
- What’s on your usual grocery shopping list?
- Your latest trip to the farmers market
- A tip for cooking with a tricky ingredient
- What’s your go-to comfort food?
- What’s your most vivid food-related memory?
- Tips for taking nice food and drink photos
- A quote from your favorite chef or other food-related public figure
I hope these Instagram post ideas provide some inspiration for your next round of content planning! If you need some additional inspiration, here are some of my favorite foodie accounts to follow:
- @eatdrinkfrolic
- @tasteofthesouthmagazine
- @bonappetitmag
- @replicasurfaces
- @surlatable
- @ourbalancedbowl
- @thebakefeed
- @rubybhogal
- @stephiblackwell
- @katie_clova
- @itscalledbalance
- @forkinthekitchen
What are some of your tips for posting on Instagram?
